Annual Privacy Study

‘It was the best of times, it was the worst of times,
it was the age of wisdom, it was the age of foolishness,
it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair…’

– Charles Dickens in ‘A Tale of Two Cities’, circa 1859

160 years after these famous opening lines, the world seems to be back at the same juncture – at least, the world of Data Privacy in India. The world is watching with bated breath what law India is going to adopt for Personal Data Protection. At stake is the data of the second largest digital population in the world.

Meanwhile, the global scene has been busy this year. Amongst things directly impacting digital properties like Mobile Apps and Websites in India, giants like Google, Apple and Facebook have made some significant policy changes. The results are seen in this year’s study when compared to last year.

In this volatile environment, it has been interesting for us at Arrka to undertake this 2019 study. From its inception in 2017, we have been adding onto the scope of the study. In 2017, it was just Android Apps. Last year, 2018, we added on their iOS counterparts and their associated Websites, along with some global benchmarks and a special ‘Children’s Apps’ section.

During the course of this year, the Arrka team has been working on developing the Arrka Privacy Index for organizations. Taking a leaf out of this yet-to-be-launched Index, we are excited to publish a Privacy Index for only Mobile Apps and Websites with this study.

We look forward to this third edition of the ‘State of Data Privacy of Indian Mobile Apps & Websites – 2019’ report equipping various stakeholders with some valuable data points for India.

Contact us for any queries