PRIVACY FOR MARKETERS – 101

Data Privacy is changing the very foundation of Digital Marketing today.

What we have thus far taken for granted – availability of detailed tracking & behavioural profiling of Target Audiences leading to personalisation of content or advertising messages – is rapidly eroding.

Consumers are becoming aware and, therefore, demanding. Privacy & Data Protection Laws are getting stringent. India is close to passing its own law. The cacophony around protection of Privacy as a human right amidst the data explosion has escalated. So Adtech & Martech, as we know it today, is set to change with fundamental models being questioned and disrupted.

So what does the hapless marketer do in this scenario? How does she make sense of what is really going on and what she needs to do as a result?

To help address this and equip marketers to deal with this strategically, two senior industry experts – Shivangi Nadkarni, Co-Founder & CEO, Arrka, and Ajay Kelkar, Co-Founder, Hansa Cequity & ex CMO, HDFC bank, have partnered to bring you a specially designed course.

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COURSE OUTLINE

Privacy is a vast subject. This course is a Level 1 Course that covers the following:

WHO WILL BENEFIT FROM THIS COURSE?

THE PEOPLE BEHIND THIS COURSE

Shivangi Nadkarni
Co-founder & CEO, Arrka:
Shivangi has over 25 years of experience in the fields of Technology, Information Risk & Data Privacy. After having worked with Sify & Wipro, Shivangi co-founded Arrka a decade ago. Arrka has been doing pioneering work in Data Privacy in India, having worked with many organizations in helping them implement their Privacy programs. Shivangi has authored the first text book in India for the Data Security Council of India (DSCI – a Nasscom Body) for their flagship DSCI Certified Privacy Professional (DCPP) certification. She is a regular speaker at various forums and a known faculty on various Privacy training programs.
Shivangi is a BE (Hons) EEE from BITS, Pilani and a PGDM from IIM, Calcutta. She is also a CISA, CIPT & DCPP.

Ajay Kelkar
Co-founder, Hansa Cequity & ex CMO, HDFC Bank:
Ajay Kelkar is a business leader with 29 years of experience in multinational companies and entrepreneurship. He started his career with P&G, India. After an extensive stint in the FMCG industry, he led marketing for Shoppers Stop and was a part of the retail management committee. Subsequently, he led marketing for HDFC bank as the CMO. At HDFC bank, he laid the foundations for a bank wide Analytics strategy that propelled the bank’s growth. Post that he co-founded a unique company called Hansa Cequity with the R K Swamy Hansa group, which today is India’s leading customer marketing agency. In this entrepreneurial journey, he evangelized the adoption of analytics across industries as diverse as Automotive, Retail & Banking amongst others.
Ajay is a member of CII’s national committee on Retail. He is also a member of Wiley’s Innovation & advisory council.