PRIVACY & THE ANDROID ECOSYSTEM

Last week, over lunch, our Privacy team was excitedly discussing the upcoming Data Privacy Day on Jan 28th. Being enthusiastic privacy consultants, they had a whole list of things they wanted to do to mark the day. In the midst of the chatter, someone popped up and said ‘Hey…all this is fine! But end of the day, I worry about my mom who is all the time on her smartphone,…

Read More

Wake Up, Marketers in India!

A recent conversation with a friend who’s putting together an online campaign for her brand: Me: BTW, in your campaign, have you ensured all the consumer data you are planning to collect would be properly protected? After all, you are collecting some sensitive personal data from folks She: Our IT Team is excellent – am sure they have the most secure database systems. Besides, Indian junta is not all that…

Read More